Giving, Receiving, Healing, Uprightnes, Truthfulness
Weleda's symbolic logo was designed by Dr. Steiner in 1921 to represent the act of giving and receiving, healing, uprightness and truthfulness.
The logo is made up of 3 parts:
central upright staff
The central upright staff was inspired by Mercury, the messenger of the Gods. It stands for truth and dependability and symbolizes the connection between Heaven and Earth—the two realms covered by the trusted messenger.
weaving spiral form
The weaving spiral form represents the serpent, the symbol of healing.
two interacting outer segments
The two, interacting outer segments were conceived by Rudolf Steiner, without any ancient or mythological references. These components encompass protection and social interaction, along with the acts of giving and receiving, as well as producing and consuming. The entire exterior also represents the inborn and closely-tied relationship between a physician and his/her patient.
the complete logo
The complete symbol communicates the upright quality and integrity that is inherent to Weleda. It also refers to the therapeutic impulses and purity of Weleda's formulations, derived from a deep understanding of Anthroposophy. Overall, Weleda's logo transmits the company's innate social awareness, responsibility and appreciation for nature and humans.